Embracing Change

Sarah Ripplinger IconSarah Ripplinger portrait by Terry Sunderland

You may notice a few changes to Momentum – both on the website and in the magazine.

In May 2010, we re-launched momentumplanet.com – our online storehouse of all things Momentum past and present – with the intent to serve you, our readers, better and to share our love of the cycling life with more people. We are in the process of re-populating the new site with earlier content and apologize for any disruption in your ability to access our archived material while we continue updating.

We are also in the process of shifting our regional focus to our website. Our new Community section was designed to facilitate more information-sharing between communities and we invite you to get involved and suggest stories you’d like to see there.

Change has become a driving force in the world of print media. Online platforms and free information-sharing on the Internet have pushed many print publications over or close to the brink.

One of Canada’s media giants, Canwest Global entered into bankruptcy protection in January of this year and magazine newsstand sales in the United States declined 9.1 percent from 2008-2009 and 11.12 percent from 2007-2008, according to the Audit Bureau of Circulation.

Niche publications seem to be the exception. Titles such as Women’s Health, Off-Road Adventures, FamilyFun and People’s StyleWatch are seeing increases in their circulation numbers.

Momentum Magazine has been experiencing both sides of this ever-evolving media coin. On the one hand, the present conditions in the global financial market and the ascendancy of online news and information have forced us to tighten our purse strings, but, at the same time, our print circulation almost doubled between 2009 and 2010 and we are seeing more and more interest in both our niche publication and our mission to create a strong culture of self-propelled people in North America.

Although we have felt the economic hardships, Momentum is still part of the growing trend in magazines. We are adapting to the changing environment while staying focused on our mission to serve our audience by providing useful, informative – and fun – stories.

Our new website will offer community event and business listings. We also have a team of dedicated writers who update our website regularly with important news from self-propelled communities in North America, and occasionally in other parts of the world, and spread the word using social media, such as Twitter and Facebook.

If you would like to join our community news team – contact us! We are providing a space for your community news and stories and we invite you to help us reflect what is really going on around you.

As we move forward with our new online look, we will be fine-tuning and adjusting our content to meet your needs. Please feel free to “Add your thoughts” at the bottom of stories using the comment box or send us an email to let us know how we’re doing.

Each new print edition of Momentum Magazine – only six per year – contains the stories, images and information that we believe should be printed, shared and treasured. Our commitment on that front remains the same.

Keep those spokes spinning,

Sarah Ripplinger

Editor, Momentum Magazine

Originally published in the July/ Aug 2010 issue of Momentum Magazine and on momentummag.com.

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